These channels could be physical channels, such as a store needed to sell clothes or a local market, or they could be virtual channels, such as an e-commerce … Using this canvas will lead to insights about the customers you serve, what value propositions are offered through what channels, and how your company makes money. Key resources are the strategic assets you need in place, and you need in place to a greater or more targeted degree than your competitors. These categories represent the four major aspects of a business; customers, offer, infrastructure, as well as financial viability. These tend to have similar types of Key Resources. The business model canvas is a great tool to help you understand a business model in a straightforward, structured way. Now I will guide you through the concept of Distribution channels for your business model canvas. This is the third lesson in our free business model canvas course. They are the ways how you reach out to your target customers. The Business Model Canvas proposes that there are three core business types: product, scope, and infrastructure. Distribution channels help us move our products from an idea to the customer. The Business Model Canvas categorizes the processes and internal activities of a business into 9 separate categories, each representing a building block in the creation of the product or service. in this lesson we look at the role of marketing channels in the business model canvas.Marketing channels are how you deliver your value proposition to your customers.This is fairly broad and includes not only all the marketing channels that you can think of but also more prosaic approaches to getting goods in front of customers. An organization can choose between reaching its customers through its own channels (B2C), partner channels (B2B), or through a mixture of both.