Image 1 — beall1 (Rural Electrification Administration) Image 2 — beall2 (Rural Electrification Administration) This article examines graphic visualization and visuality in Lester Beall’s 1937 series of posters for the United States Rural Electrification Administration. The ability to run electrical appliances, including lighting, and to power rural industries had a profound impact on rural communities. Rural Electrification Administration posters by lester beall. 1939. Even though both designers were alive and working at the same time, they were worlds apart and the same can be said for their work. Prime examples of this are his poster campaign in the late 1930s for the Rural Electrification Administration and his art direction of Scope magazine for Upjohn Pharmaceuticals in the 1940s. Matted and framed. In 1955, Beall moved his studio from New York City to his country home at Dumbarton Farm in Connecticut. Also of interest in this period are the remarkable poster series for the United States Government's Rural Electrification Administration. Lester Beall- Posters for the Rural Electrification Administration These three posters were apart of a project that Lester Beall completed for the Rural Electrification Administration. Lester Beall’s Rural Electrification Art... Lester Beall’s Rural Electrification Art. Beall, an American graphic designer, was recognized among others for his background in advertising rather than in art or painting. Beall offered fresh and innovative solutions for graphic design problems that emerged during the industrial age. This site uses cookies to improve your experience and to help show ads that are more relevant to your interests. 'Now I'm Satisfied' - Rural Electrification poster by Lester Beall - 1930 Print Description 'Now I'm Satisfied' - Rural Electrification Administration, U.S. Department of … Beall sought visual contrast and a rich level of information content. Lester Beall, 1937. Even for the illiterate. LESTER BEALL (1903-1969) RADIO / RURAL ELECTRIFICATION ADMINISTRATION. The artwork, by NRECA Creative Director Kevin Kepple, was inspired by the iconic Lester Beall posters commissioned by the Rural Electrification Administration in the 1930s to build support for the rural electrification program. Lester Beall, Rural Electrification Administration 1) earned an art history degree in 1926. He was the prominent designer for the government-based Rural Electrification Administration. In the 1930s, much of rural America lacked electricity, power, and running water. Description. United States, c1930s, Photograph. Lester Beall was one of the great American modernist designers of the 1930’s and 40’s. Lester Beall was a leading graphic designer in America during the twentieth century. In the 1930’s much of America needed electricity power and running water, Lester Beall was hired by the Rural Electrification Administration to design a group of posters in 1937. The posters show in the most simplified and direct way the need for electrification and the benefits it would bring. Beall passed away in 1969, and was posthumously voted into the Art Directors Club Hall of Fame in 1973 and designated an AIGA Medalist in 1992. Poster by Lester Beall for the New Deal agency, the United States Housing Authority, 1941. For the project’s art pieces, the agency turned to renowned Midwest graphic designer Lester Beall. 4, is the first exhibition of Beall’s work in ages. Labels and date. 1937. 40x29 3/4 inches, 101 1/2x75 1/2 cm. Contributor: Beall, Lester … Images of Rural Electrification Administration. Lester Beall was already a successful graphic designer when he was commissioned by the REA in 1937 to produce a series of posters that would increase awareness among the rural population about the benefits of electricity. An advertisement for the Rural Electrification Administration and a photograph showing an ERA electric meter on the side of a farmer’s house. The original posters are held in the Lester Beall Archive, at RIT Cary He eventually moved to rural New York and set up an office, and home, at a premises that he and his family called "Dumbarton Farm". The flat, unfussy simplicity of these posters suggested the public posters of the Russian Constructivists twenty years earlier. Lester Beall (1912–1969) Light, from the series "Rural Electrification Administration," 1937 lithograph 101.6 x 76.2 cm (40 x 30 in.) – Design History Lester Beall: Born: 1903, Kansas City, Missouri, United States; died: 1969, New York, New York, … In an age where basic electricity seemed unattainable, Lester Bealle designed visual calls to action. In the 1930s and 1940s, the Rural Electrification Administration celebrated these transformations with a series of promotional posters designed by the artist Lester Beall. These posters are from the first of three series, created in 1937. Jun 9, 2018 - Lester Beall (1903–1969) was a twentieth-century American graphic designer notable as a leading proponent of modernist graphic design in the United States. He’s perhaps best known there's just over a month left to see the exhibition 'electrifying america' at the LA county museum of art. | Poster shows a man cutting a board with a power saw. This administration agency was founded in the year 1935 by President Roosevelt. Beall, Lester, Artist. 2) was primarily self-taught; his extensive reading and curious intellect formed the basis for … Download PDF Visit Source 1 Visit Source 2. Slums Breed Crime poster by Lester Beall 1941. lester beall (1903-1969) rural electrification administration. 38 3/4x28 3/4 inches, 98 1/2x73 cm. He remained at the farm until his death in 1969. Visitors to the ‘Electric Currents, 1900–1940’ exhibition in the Architecture and Design galleries of the Museum of Modern Art (MOMA) could take note of a series of posters for the Rural Electrification Administration (REA) by the American graphic designer Lester Beall. Lester Beall designed a series of posters for the Rural Electrification Administration in 1939. “Concordia Leaders of Design Series Lester Beall Exhibition and Presentation Lecture,” Oct. 10–Nov. Rural Electrification Administration Lester Beall. Rural Electrification Administration posters, 1937-1939. File:A turn of the hand Rural Electrification Administration, U.S. Department of Agriculture - - Beall. As part of a programme for economic recovery from the Depression of the 1930s, the Rural Electrification Administration was set up to bring cheap electricity to farms and rural communities. In Beall’s second REA series, designed in 1939, the visual language, marked by … Introduction. See more ideas about Lesters, History design, Graphic design. Now I'm satisfied Rural Electrification Administration, U.S. Department of Agriculture. In 1936, the REA began a campaign to build public support for rural electrification. 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