Food companies understand that salt, sugar and fat "are their holy grail." Salt Sugar Fat NPR coverage of Salt Sugar Fat: How the Food Giants Hooked Us by Michael Moss. News, author interviews, critics' picks and more. The first edition of the novel was published in 2013, and was written by Michael Moss. In his new book Salt Sugar Fat: How the Food Giants Hooked Us journalist Michael Moss takes us behind the labels and explores the history and practices of the processed food industry–a story that features the rise of salt, sugar and fat, and the deterioration of our health. Salt Sugar Fat: How the Food Giants Hooked Us is a book by Michael Moss published by Random House in 2013 that won the James Beard Foundation Award for Writing and Literature in 2014. But in their hands, the salt, sugar, and fat they have used to propel this social transformation are not nutrients as much as weapons—weapons they deploy, certainly, to defeat their competitors but also to keep us coming back for more.” ― Michael Moss, Salt Sugar Fat: How the Food Giants Hooked Us Michael Moss was able to get executives of the world’s largest food companies to admit that they have only one job—to maximize sales and profits—and to reveal how they deliberately entice customers by stuffing their products with salt, sugar, and fat. But “Salt Sugar Fat” continues Moss’s hot streak of ace reportage, chronicling the insidious ways in which big food companies, over time, have … By Morgan Korn on Yahoo's Daily Ticker According to Michael Moss, the Pulitzer prizing-winning reporter and author of the new book Salt Sugar Fat: How the Food Giants Hooked Us, executives at the major food behemoths - Kraft, General Mills and Nestle - have known for… ... Salt Sugar Fat: How the Food Giants Hooked Us It also was a number one New York Times bestseller in 2013. The main characters of this non fiction, food and drink story are , . Buy Salt, Sugar, Fat: How the Food Giants Hooked Us by Michael Moss (ISBN: 8601404320422) from Amazon's Book Store. Michael Moss, author of "Salt Sugar Fat," talks to Grist about how these three ingredients make processed food so addictive -- for both consumers and companies. In my opinion, all Americans should read the #1 New York Times best seller Salt Sugar Fat: How the Food Giants Hooked Us, by Michael Moss, a Pulitzer Prize–winning investigative journalist for The New York Times. Companies like Nestle, Kraft, Pepsi and Coke have dedicated their existence to hooking you on their product with as much salt, sugar and fat into their product as government regulations and the public will allow. Free download or read online Salt Sugar Fat: How the Food Giants Hooked Us pdf (ePUB) book.