Firstly, you need to make a decision when to choose and be a chooser, instead of a picker. You are going to watch a talk “Paradox of choice” given by Barry Schwartz. There are some choices which are important, and others which don’t deserve your time and energy. He argues powerfully that rules often fail us, incentives often backfire, and practical, everyday wisdom will help rebuild our world. I had to cut several parts here to make it fit, sadly, because it is just so packed with insights. This is the logic behind our new Surprise Me feature, a serendipity engine that lets you decide what kind of talks you’d like to see and how long you have to watch them. Read More on Amazon Get My Searchable Collection of 200+ Book Notes. Complete summary of Barry Schwartz's The Paradox of Choice. If you want to learn more about Barry and his work, I’ve provided links to his work at the end of the show notes. Access a free summary of The Way We Think About Work Is Broken, by Barry Schwartz and 20,000 other business, leadership and nonfiction books on getAbstract. Rating: 6/10. The Paradox of Choice by Barry Schwartz. Why? Why We Work is a little book meant to accompany one of Barry Schwartz’s TED talks, and it talks about what motivates us to get out of bed in the morning.The famous author of The Paradox of Choice argues that we use the wrong incentives and ask the wrong questions to lead those, who make great products and services a reality.. The Paradox Of Choice Review. Cancel Unsubscribe. High-Level Thoughts. This summary is great. As Barry Schwartz explained in his classic TED Talk “The paradox of choice,” the more options you have, the more confounding making a decision can feel. The paradox referred to in the title is all about how (offering) more choice can sometimes mean fewer sales. This article is based on a 2005 TED talk from Barry Schwartz, Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College.His TED talk has racked up over six million views and questions whether the choice that we think makes us free actually makes us unhappy. Loading... Unsubscribe from FightMediocrity? This is the logic behind our new Surprise Me feature, a serendipity engine that lets you decide what kind of talks you’d like to see and how long you have to watch them. Barry has millions of views of his Ted talks online. Barry Schwartz, a Swarthmore College professor, citing research results from psychologists, economists, market researchers and decision scientists makes five counter-intuitive arguments in this book, The Paradox of Choice: Why Less is More. eNotes plot summaries cover all the significant action of The Paradox of Choice. The Paradox of Choice by Barry Schwartz. Barry Schwartz is a professor at Swarthmore College, and he argues that the freedom to choose we so longed for 50 years ago is one of the main roots of our unhappiness today. 3. So, naturally I was delighted when Barry accepted the invitation to come on to the podcast and talk about his career, research, and latest work. The paradox of choice by Barry Schwartz July 2005 | Click here to watch the TED talk We tend to associate happiness to freedom and define freedom as the possibility to choose unrestrictively.