The Goal: Don’t Write Your Story, Tell Your Story! This article was originally posted on Google Think Insights. Show them. Five reasons why data and analytics-based stories are important to organizations, and four reasons why so many people and organizations do it badly or not at all. You need to tell a story that captures your audience's imagination and encourages them to take some action. How We Can Tell a Compelling Story With Our Google Analytics Data. The ways in which organizations deliver business intelligence and analytics insights are evolving, notably in the rising use of what is called data storytelling. Here’s how to use those four elements to help tell your analytics story. The Compare Table in Einstein Analytics is a versatile widget which allows you to combine values with mini bars which… Conditional Formatting for Subtotals in Einstein Analytics June 13, 2018 Fewer grasp how to use data to tell a meaningful story that resonates both intellectually and emotionally with an audience. Fewer grasp how to use data to tell a meaningful story that resonates both intellectually and emotionally with an audience. In this course, instructor Doug Rose explains how to weave together a great data science story and draw your audience into the story to communicate … The more they personally connect with the results and feel they can be a part of something positive, the more they will be inclined to act. The ways in which organizations deliver business intelligence and analytics insights are evolving, notably in the rising use of what is called data storytelling. Data has long been used to tell stories of a sort in organizations. “Earth’s lungs” have been ablaze throughout 2019, and the dramatic extent of the fires has caught the world’s attention by storm. As a result, analytical capabilities may not get used effectively as decision makers fall back on their intuition or experience. Presenting Data in Meaningful Ways. The Amazon is Burning, and New Analytics Tell the Story. Don’t Write Your Analytics Story … Data stories explore and explain how and why data changes over time, usually through a series of linked visualizations. Analytics (the systematic analysis of data and statistics) are an important part of business. ‘Storytelling’ can be a dangerous business. So how does a visual designer tell a story with a visualization? When presenting analytical results, it is your opportunity to tell a compelling story that both informs the audience of the key facts and figures and also engages and motivates them. We collect, analyze, and use data on everything from sales, promotions, communication, costs, website visitors, clickthroughs, and conversions. Why Data Analytics? Letting the Data tell the Story IIA Puget Sound Chapter September 2015 David Coderre Dave_Coderre@hotmail.com . 2 • Analytics imperative • Obtaining data ... Data analytics are important to gaining a better understand of risks CAE thoughts on use of analytics by internal audit It’s a series of numbers, and percentages, and dollars. Working with data, finding insights, and creating visualizations that clearly communicate stories to answer business questions, that is his passion. What’s needed is a framework for understanding the different kinds of stories that data and analytics can tell. While analytics are at the root of discovering insights, it’s not just about turning that data into charts anymore; we now aim to tell a story that provides insight or allows you to take action. Still, many are left wondering what is to blame – and what can be done.